End to end disease awareness site design

About Disease Awareness Websites

In the pharma industry, a biotech company can spend more than 9 million US dollars in marketing annually. A healthcare marketing agency provides tactics ranging from print and TV ads, brochures, e-newsletters, conference trade show kiosks, and mini-sites targeting both patients and physicians.

Each drug launch will have a set of websites to showcase efficacy and prescribing information. Before FDA approval, drug companies spend money on disease awareness online campaigns, usually in the form of mini-sites.



Project Statement


We aim to provide helpful information to assist parents, caregivers, and patients in dealing with CAH disease. This involves educating people on the differences between hormone access and treatment side effects, as well as recruiting patients to become advisors and ambassadors. We also encourage visitors to share their personal stories on our site.



UX Design Challenge


Show customized content by user types

Make the call to action of the customized content discoverable to users

Make content customization behavior intuitive. 



Design Process







Additional Research – Benchmark Comparison 

The Neurocrine clients have asked for an extra UX benchmark study to explore industry best practices and innovative ways to incorporate crucial safety information into the interface. As the UX lead, my task was to conduct the research quickly, create a PowerPoint presentation, and develop wireframes to exhibit interface recommendations to the client.




Tailor the website’s experience by understanding the needs of different types of visitors as they navigate your site




Additional Feedback Gathering – Manage client expectations

During the wireframing process, I realized there was a need to align the client and the content provider (full site copy) because they had different understandings of the site’s UX. The clients did not want to customize the content based on user types; instead, they wanted all users to see all content before identifying themselves, so the copy needed to be rewritten.



The Unexpected 




I created new wireframes quickly and started with the mobile screen to show clients that their original ideas wouldn’t work for most users and got the clients buy-in.